The business case
WordPress isn't broken. It's just not built for what you need anymore.
You don't need someone to tell you your site feels slow. You already know. Here's the data behind what's actually happening — and what it's costing your business.
Speed
Your site is slower than you think.
The average WordPress site takes 3.7 seconds to load on mobile. That sounds fast until you realize modern sites load in under 1.5 seconds — and that every extra second costs you roughly 27% of your visitors.
For a service business getting 1,000 monthly visitors and converting at 2%, that speed gap could mean 5-10 lost leads every single month. At a $2,000 average job value with a 30% close rate, that's $3,000-$6,000 in revenue walking away before your site even finishes loading.
Key insight
78% of people who search for a local service on their phone make a purchase within 24 hours. If your site is slow on mobile, you're invisible to the most motivated buyers.
Security
7,966 reasons to worry about your WordPress site.
That's how many new vulnerabilities were disclosed in WordPress plugins in 2024 alone — a 34% increase from the year before. 96% came from plugins. 43% could be exploited without anyone even needing to log in.
If your site runs 20-30 plugins (most do), the attack surface is enormous. And 30% of WordPress site owners experienced broken functionality after a routine plugin update last year.
You're not running a website. You're managing a stack of dependencies that could break or get hacked at any time.
SEO
Google changed the rules. WordPress didn't keep up.
In March 2024, Google switched to a new performance metric called INP (Interaction to Next Paint). Overnight, 600,000 WordPress sites went from passing Core Web Vitals to failing. That means lower search rankings, fewer visitors, and fewer leads.
Meanwhile, AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews are reshaping how people find businesses. AI-referred visitors are 4.4x more valuable than traditional organic visitors. Fast, well-structured sites get cited by these tools. Slow, bloated WordPress sites get skipped.
ROI
What migration actually means for your bottom line.
Let's make this concrete. Take a typical trades business doing $500K in annual revenue with a WordPress site that loads in 3.8 seconds:
Before migration
- —40 leads per month at 2% conversion
- —3.8-second load time on mobile
- —$200/month in managed WordPress hosting
- —Core Web Vitals: Failing
- —Monthly plugin updates, occasional breakage
After migration
- +51 leads per month (27% improvement)
- +1.2-second load time on mobile
- +$0-20/month hosting on Vercel
- +Core Web Vitals: Passing
- +Zero maintenance, zero plugin updates
That's 11 additional leads per month. At a 30% close rate and $2,000 average job value, those extra leads are worth approximately $79,200 per year in additional revenue. The migration pays for itself before the first quarter is over.
Want to see your numbers?
Every business is different. Run your URL through our free speed grader and we'll show you exactly where your site stands — load time, security, mobile performance, and an estimate of what it's costing you.